This is your go-to guide for creating simple, easy-to-use TikTok influencer briefs.
We’ve collaborated with some of TikTok’s top influencers, and now we’re describing (in detail!) our process.
So if you want to:
Then you’ll love the strategies in today’s guide.
The best part?
We’re including a sample brief that we use for our influencers!
Let’s dive in.
Influencers need to know the basics.
Make sure you include any relevant links to brand resources, studies, statistics, or other assets.
If you’re working with an app or a tech company, explain how the product or service works.
Remember: a 5 year-old should be able to read your brief and understand the product.
Sample structure: “Brand X offers [insert product/service] to give [insert market] the ability to [insert value props].
Think of any common questions that an influencer (or anyone else) might ask about the brand.
Answering FAQs also provides influencers with some ready-made creative options for posts.
Include any relevant links here and provide an email address for a point of contact at Brand X.
Provide links to headlines, press releases, testimonials, quotes, or any other forms of social proof that influencers can leverage in their content.
Highlight additional SKU’s or products/services that influencers will use or that will help direct content creations.
Tell the influencer what to highlight and how they should talk about Brand X.
Usually brands will give you insight on voice + messaging (i.e. how they talk about themselves), and you can relay this information to the influencer.
This is the part of the brief where you want to include both your creative do's and don'ts, and your creative checklist.
We'll look at both of these components individually.
Creative Do’s and Don’ts help influencers remember what to highlight and what to avoid when talking about a brand.
But they’re more than a set of rules. They’re general guidelines that should direct content creation without stifling creativity.
Keep these guidelines short and sweet. Give influencers the space and freedom to create—after all, that’s what they’re good at!
Check out the sample brief for more specific examples of Do’s and Don’ts.
This section is super “nuts-and-bolts.”
Include the link that influencers should include in their bio, remind them to tag the brand’s account, and call-out any relevant hashtags.
Last but not least, remind them to be creative!!
Aligning with your influencers on best practices and expectations is one of the biggest keys to making sure your influencer campaigns actually convert.
How can you do that?
With a short, simple, well-written brief.
Stay tuned for more content around influencer marketing, specifically on TikTok!